In the Chicago Tribune, there was an article this week about how fast food restaurants are cutting prices again, to their own demise. It’s interesting to see how the food industry is responding to the recession; but what may be more interesting is how lowering prices in a recession hurts a company’s profitability.
Web 2.0 has a lot to learn from the food industry’s mistakes and triumphs. So if you’re thinking about cutting prices of your product or software service, here are four pricing strategy alternatives to consider:
Raising prices
A large grocery …

Here’s an alarming statistic: Twitter now drives 20% of the total traffic on my other blog, Twenty Set.
Surprised? I’m not. Twitter is starting to rival Google in terms of traffic. Which shows that Twitter is clearly an incredible marketing tool, even when you don’t have that many followers. (I only have slightly over 5,000.)
This article is not about how to build a following on Twitter though. Instead, it’s about how to value your following on Twitter, because the marketing strategy I endorse for Twitter is finding a quality community on …

As more companies create communities around their website, more companies are also using blog posts rather than marketing research techniques as a means to gather feedback. I think this is a mistake. Here are 9 reasons why:
You haven’t targeted your audience correctly.
If you use a blog post to ask your community for feedback, you are actually only going to reach a small percentage of your population. First, there will be a huge portion of your community that doesn’t even see the post. Second, less than 1% of people who read …